One of the Splinter Cell video games contains a virtual billboard for a real company that is often overlooked. As you play, you find yourself suspended about 27 stories in the air as you attempt to infiltrate a high security office building. Is this the time when you ask yourself “Hey, do I smell fresh?” Sure enough, illuminated in the background is a sign for Axe bodyspray. Will players see this, hit pause, and go out to buy some. No. They go right on across the wire leaving this ad behind them.

One of the Splinter Cell video games contains a virtual billboard for a real company that is often overlooked. As you play, you find yourself suspended about 27 stories in the air as you attempt to infiltrate a high security office building. Is this the time when you ask yourself “Hey, do I smell fresh?” Sure enough, illuminated in the background is a sign for Axe bodyspray. Will players see this, hit pause, and go out to buy some. No. They go right on across the wire leaving this ad behind them.